The Wonderful World of PODCASTING…

Podcast Basics 

 Feeling Poddish? Take a few moments to learn the basics of podcasting technology and learn how this magnificent medium is unique from other forms of mass media. You’ll also learn some general podcast applications for your home and business

 Podcasting101 

Podcast Adoption – Why Should I Podcast?

If you’re considering podcasting, you’re probably wondering both, a) what it is, and b) why you’d want to get involved. Suffice to say (as you begin your journey) that podcasting is an amazing way to get audio material heard by an audience where and when they want. In terms of why you should podcast, however, the reasons are as varied, unique, lovely, controversial and fascinating as there are voices to be heard in the world. Just turn on a microphone and join the conversation. A. So, why should you podcast? Here are a few reasons:

It’s really fun. Yup, let’s start with the basics. If I were to say, “podcasting allows you to convert audio material via an RSS feed through an uploaded host…” the sound of your yawning would drown out the click of your mouse as you ventured to a different website. Podcasting is about creation. It’s about taking your ideas, dreams, ambitions, business goals, or any other reason that you’d use your voice for to create a lasting record of said content and making it available to others. And one of the reasons it’s so fun is because it’s easy. Get a microphone, press a couple of buttons, and start talking. And if you’re thinking, “but what would I say? I’m not funny or interesting and nobody would care about my show.” In short, I disagree.  You may not get an audience of 10,000 listeners, but the audience you do get will be utterly interested in what you have to say. That’s why they call podcasting the ultimate niche marketing medium. If you’re not in marketing all that means is, you can speak directly and specifically to the people who are listening versus trying to speak in general terms to broadcast to a larger audience. Think of it like when you were a kid and strung two cans together with string or used walkie-talkies; what did you say to your buddy when you pushed the button to speak? In some ways, did it matter? The joy was in communicating the joy of talking to one another using a fun medium. Podcasting is just like that.  

It’s easy. Okay, I know it may not seem easy at first. But there are great companies like WildVoice that allow you to record your voice for friends and make movie recommendations. Even though you’re not technically podcasting, you are creating audio files/sound and exchanging them with friends. You can easily learn how to make your first podcast or even use interactive conference call/podcasting tools like TalkShoe to record multiple voices that can be saved and edited for later use. You can buy a MicroTrack recorder and create an Audio/Podcast Tour like when you take a museum audio tour (but the museum can be your town, office, or special event).

It’s Profitable. Multiple companies are using podcasting/audio tools for both B2B/B2C applications. For some ideas on how, check out my article on Top ten business podcasting applications or read my Podcasting White Paper on how companies are getting real ROI (return on investment) from their podcast initiatives. Or read how Cheerios’ Nurturing Circle gives audio tools to moms so they can record and share their messages with other moms; Cheerios becomes the community conduit here for ideas and multiple visits. Likewise, GE on Demand podcasts/videocasts let people see inside the workings of General Electric to learn about their latest inventions/ideas. There are even entrepreneurs like Chip Hunnicutt who are getting great profits/returns by using podcasts to help sell Real Estate. Or convert existing business tools to audio with things like an Audio Press Release or an Audio White Paper. The possibilities are endless. 

It’s Entertaining. Whether it’s Top music podcasts, Top entertainment podcasts, or Top comedy podcasts, listening to podcasts provides an amazing level of knowledge and great content that’s available for free.  

It’s Personal. You can easily create an audio holiday card or other podcasts for the family to connect loved ones around the globe with the click of a button. But most importantly, you create a lasting file of your voice/thoughts/ideas for people to enjoy when they want for as long as they want. So get on the microphone, find your audience, plan your first podcast, and podcast right away.


Podcast Service Announcements (PSA’s)  Changing The World One Voice At A Time Say it Loud – I Pod and I’m Proud! It’s time the world understands the power of podcasting for the masses. No longer solely under the purview of tech geniuses, podcasting is being used by corporations large and small to get their marketing message heard. Whether you work for a large organization, a small firm, or are an entrepreneur working to gain an audience for your product/service, podcasting provides a “pull” medium where people can hear your message over and over again. 
Podcast Service Announcements (PSA’s): Crainiupitis Podcastus If you’re involved in marketing for your business, you need to understand how podcasting can help get your message to the masses. Listen in to learn how to defeat the terrible disease of “Crainiupitis” and get podding today.   How To Create and Promote A Podcast 

Podcasting may seem daunting at first, but it’s really comprised of four simple steps:

Create your content. Edit your content. Package/Launch your content.

Promote Your Content.

Once you grasp these four basic steps, putting together a podcast is a simple and painless process. Plus it’s fun.

 Here’s How: 

  1. Choose A Recording Software. You need a tool to edit the audio for your podcast. Mac Users should check out this GarageBand tutorial while PC users can try Audacity’s software. Plus there are a number of great all-purpose podcast software solutions you can use to record your podcast as well.
  2. Choose A Microphone. The Shure Beta is a great option for beginning podcasters, with great features for about $160.00. Keep in mind you’ll need a USB interface for this mic to go into your computer. If you want to start with a simpler/cheaper solution, a USB Headset Mic is a good buy for under $30.
  3. Write/Plan The Podcast. Content is King in the Podosphere. Poor material means potential subscribers will stop listening almost as soon as they’ve started. Learn how successful podcasters create their content or consider giving an interview to provide value to your audience. Identify Your Audience to determine who you’re podcasting for, and remember to follow your passion like the best podcasters out there and focus on creating honest, insightful content.
  4. Record The Podcast. Whether you plan to record your audio via a Conference Call Line, a Handheld Digital Recorder, or via your Personal Podcast Studio, it’s important to experiment with various techniques to maximize sound quality. It’s also important to listen to audio experts to improve your techniques or consider upgrading your gear as you gain experience.
  5. Edit The Podcast. Now that you’ve captured your audio, you’ll need to edit your tracks using audio software like Audacity, GarageBand, or Propaganda. You should also research resources like this great Audio Effects Primer and join Podcasting Groups or Forums so you can post questions long-time podcasters can answer. (Keep in mind, however, that you can go overboard with effects. For a great article on this issue, read Stephen Eley’s great article, Effects 101).
  6. Find A Host and Upload. Podcast Hosting is easier than you think. It simply involves getting a URL for your website, finding a provider to host your material (the place in the Internet where your website lives) and creating an RSS feed for your podcast. Uploading a Podcast is when you take your edited sound file and “push” it onto your website/blog for the world to hear/subscribe to.
  7. Promote Your Podcast. Promoting Your Podcast includes everything from submitting your show to Podcast Directories like the one at Podcast.net or using creative Marketing Techniques to get your show heard.
  8. Solicit Feedback on Your Show. You’ll need to create a blog to go along with your show so listeners can comment on your podcast. A blog provides the place for your Show Notes along with a place to connect with your listeners by posting articles relevant to your topic of expertise.

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One Comment on “The Wonderful World of PODCASTING…”

  1. Michael Levy Says:

    Thanks for including WildVoice in you article.

    I know you covered a lot of sites and you can’t be exhaustive about each one, but I’m not sure why WildVoice isn’t full podcasting? We provide podcast recording software for Windows and for use in the browser, we host the audio and provide a rich environment to post show notes or blog with your audio, each post is part of a channel, and WildVoice.com automatically generates the RSS feed for each channel.

    Here is an example of one my favorite shows on WildVoice. Ron Nasty’s Final Taxi has his channel at http://www.wildvoice.com/RonNasty/Posts and his RSS feed at http://www.wildvoice.com/RonNasty/Posts/rss.


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