World’s toughest phone’ asks to be tortured

The “world’s toughest phone” will take on Europe, starting with Stockholm.

The new military-spec, Bluetooth, and push-to-talk GSM Sonim XP1 is engineered for outdoor sports enthusiasts and those who work in harsh environments, certified to withstand shock, water, wind, dust, dirt, and extreme temperatures, the U.S.-based mobile Sonim Technologies announced. And not that you’ll need it, but there’s also a three-year, unconditional warranty (PDF). 

Yeah, we’ve heard all this before–how tough could it be? Well, the company is so confident that it’s invited bloggers and journalists across Europe to “torture-test” the “indestructible” mobile phone and publicize the results on its campaign blog. You can go here to watch someone tee off on an XP1 with a 9-iron. 

“The Sonim XP1 doesn’t die when exposed to the elements. It can be dropped, kicked, tossed into a toolbox or backpack,” Sonim CEO Bob Plaschke boasts. “If you’re standing on a construction site with a welding tool in your hand, or are sitting in a catamaran with a hard wind in your face, you really don’t need a fashion accessory or a multimedia monster. You need a dependable working tool like the new XP1.

 The “world’s toughest” tour will visit Örebro, Eskilstuna, Västerås, Norrköping, Jönköping, Göteborg, Halmstad, Helsingborg, Malmö and Uppsala before ending up back in Stockholm.‘Tis a proud day for Swedes. It was also announced today that a museum will be opened in Stockholm honoring the Swedish pop group ABBA, featuring interactive displays telling the band’s story. Break out the Akvavit. 


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